S4K is introducing the Safety Scouts through the relationship with S4K’s many alliance partners such as Major League Soccer. The Safety Scouts Program will be set up similarly to the Boy and Girl Scout’s troop structure but directed at a younger demographic. By joining the Safety Scouts, young boys and girls will have an opportunity to extend their knowledge base through a new and exciting “learn and earn” process. Children and their parents will earn points for completing merit badge type assignments to earn points for free videos and safety browsers produced by S4K Entertainment. This powerful learning tool also promotes parent/child interaction, and provides the S4K/SeeMore brand with significant opportunities for sponsorship and grassroots growth.